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Sell Sheet Builder is a web-based document building technology developed by Blue Lacuna. Sell Sheet Builder empowers users to create virtually any type of sales collateral document needed by your field force. In just a few seconds, with a small handful of mouse clicks, users can quickly and easily create brand consistent and highly professional selling documents.

Every Sell Sheet Builder project provides our clients with a dedicated website, password protected accounts for all users, the domain of your choosing, as well as server space and ongoing site maintenance and customer support. Sell Sheet Builder projects can include all or any subset of the following subsections, or modules.

Sell Sheet Builder Module
Sell Sheet Builder groups together customer-specific sets of your products into any desired combination. Users can choose from a variety of document templates, format all elements on the Sell Sheet and add customer logos or contact information with a single mouse click. Sell Sheet Builder's Dynamic Document Preview updates with every selection so users can see their document build in process at all times. When the Sell Sheet is perfect, users can export it to HTML code, PDF or PowerPoint Files or even convert it to email blast with a single click.

Product Catalog Module
While Sell Sheet Builder handles the marketing process, the Product Catalog module activates the full breadth of your product data. User can quickly and easily access any product information or specification data they need. Product Catalog interacts seamlessly with the Image Library Module and also allows users to quickly and easily create datapacked product pages and slides for sales presentations.

Image Library Module
The Image Library module provides a single location for all images in your product lines. Users can use Image Library's highly intuitive search engine to quickly locate and download all the product images they need, be they high or low resolution. 
 Image library can house most common Image file formats, scannable barcodes, QRCodes and more...all accessible with a single click.

My Documents Module
Once you have created a finished Sell Sheet, you can save it in your My Documents section with a custom name and description. It remains there for future access with just one click. No more rework! USers can copy, edit,and share existing flyers with other users. User accounts become more powerful over time as you accumulate documents that directly match the needs of your customers and your marketing plan.

Public Resources Module
The Public Resources Module can be set up with secure access levels to provide a single-stop hub for all of your teams critical resources. Users with proper privilges can create corporate-approved Sell Sheets and instantly share them into the Public Resources area for their entire sales team to leverage. When a document is newly published into Public Resources, all approved users will receive email notification with a link to access and save the document.

Tracking and Reporting Module
Sell Sheet Builder has a powerful usage and resource Tracking and Reporting Module that tracks usage patterns and feature and resource activity among your user base. At any point in time, you can export an Excel file with all the real-time tracking data you could possibly need. As part of every Sell Sheet Builder procject, Blue Lacuna will assemble quarterly usage and resource tracking reports, as well as a Value Analysis that uses real-world metrics that demonstrate a consistent and powerful return on investment.



Does Your Sales Team Spend Days, or Weeks, Pulling Data From Disparate Sources and Assembling Them Into Sales Pitches for Your Customers and Key Accounts?

Sell Sheet Builder Is What You Need!

Sell Sheet Builder Benefits for Field Sales Reps

  • On demand, customer specific sales and marketing materials, created automatically, in seconds
  • Give your customer the products and data they need, formatted the way they like it.
  • Easily customized Sell Sheet templates make for a wide variety of document generation
  • Scalable structure allows for multiple catalog years to exist simultaneously
  • Easy to use, simple to master, with little or no training
  • Frees up your valuable time for customers and selling
  • Server based administration cascades changes to all users immediately

Sell Sheet Builder Benefits at the Corporate Level

  • Frees up your field force for more selling, prospecting and business building
  • Just in Time fulfillment can drastically reduce printing costs
  • Assures highly professional brand messaging and content consitency, while simultaneously empowering your field force to create their own documents
  • Cloud-Integrated model allows for secure centralization of all selling data, spec documents and resources
  • Provides a critical competitive advantage for with third party Broker Organizations and Resellers



Q. How Much Does Sell Sheet Builder Cost?
As always, cost varies based on scope and complexity. The project cost is divided into two parts, a one-time development fee and a monthly user subscription fee. Both are likely much less than you would guess. Expect your investment to pay for itself very quickly in increased sales, productivity gains and more efficient and professional customer communications.

Q. What is included in the Monthly User Subscription Fee?
For the monthly subscription fee all users get their own dedicated Sell Sheet Builder account and all necessary user support. At the project level, this fee includes the secure server slot, server space for your project resources, powerful security practices, redundant backup of all resources, trivial changes and updates to data and resources, and more. One fee covers everything, no nickel-diming here.

Q. How Long Does it Take to Implement?
Typical projects are about 6-8 weeks from handshake to go live, depending on scope and complexity. It can be faster when deadlines dictate.

Q. Do I Have to Sign a Contract?
We are flexible. The initial agreement typically includes a one year commitment. After that year, it is month-to-month and at your discretion.

Q. Can I Just Give You My Product Images and You Take it from There?
Yes. We have years of experience and powerful methods for optimizing and processing your product images for use in Sell Sheet Builder. Also, note that our Image Library function allows users to download both high and low resolution images whenever they need them. All it takes is one click.

Q. Can Sell Sheet Builder Accept my Existing Product Database?
Sure. Sell Sheet Builder can import almost any kind of raw data. We can easily work with data in Excel, Access, XML, CSV and many other popular formats. We can also integrate multiple and disparate databases if necessary.

Q. How Many Document Templates Can I Have in Sell Sheet Builder?
As many as you like. Sell Sheet Builder's Dynamic Document Engine that offers virtually unlimited flexibility in terms of the design, theme, layout and type of documents that it can create.

Q. How Much Training is Required for Users?
Incredibly, almost none at all. Sell Sheet Builder is intuitive and user friendly, very easy to learn and master. Usually a one hour classroom session or web meeting is sufficient to bring users up to full speed.

Q. I know I Can Create and Print Selling Documents, Can I Save and Email them as Well?
Even better, our Email Blast function allows users to covert their selling documents into an email blast with a single click. The document is optimized for emailing and sent as part of the email body itself. No attachments or links required.







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