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Catalog Builder is a Once-in-a-Generation cloud-based catalog building technology developed by Blue Lacuna that empowers users to create highly professional product catalogs with customer, seasonal or event specific SKU mixes. Just upload a list of desired SKU's and let Catalog Creator do the rest!

Every Catalog Builder project includes a dedicated website, password protected accounts for all users, the domain of your choosing...as well as server space, security best practices, ongoing site maintenance and customer support.

How Does Catalog Builder Work?
Catalog Builder starts by loading in a list of SKU's you want to include in the catalog. Catalog Builder takes that data in and offers options to order Catalog by Category, Brand, Alpha-numeric or Existing Order in the upload. Once that selection is made, Catalog Builder connects each included SKU to its relevant images and all available marketing/sales data. Users can also select from available Front, Back and Inside cover page options as well as customize colors, Headers and Footers.

From there Catalog Builder takes your customization preferences and uses them to paginate and construct the entire catalog automatically! Once the Catalog is built, users can customize product copy or swap in alternate product images very easily. Want to re-order products or move products between pages? No problem! Use Catalog Builder's Structure Panel to drag and drop products as you see fit. With each change that you make...Catalog Builder will automatically adjust page layouts to conform.

Once you have your catalog absolutely perfect...you can export it in PDF format, PowerPoint (.PPTX) format or even create a Pop-Up E-Commerce sitelet....all with a single click your mouse!

Easy product Add and Delete functionality allows you to leverage Catalogs over and over with weekly, monthly or quarterly for your customers!

Tracking and Reporting
Catalog Builder has a powerful usage and resource Tracking and Reporting Module that tracks usage patterns as well as feature and resource activity among your user base. At any point in time, you can access reports to see all the real-time tracking data you could possibly want. As part of every Catalog Builder project, Blue Lacuna will assemble quarterly usage and resource tracking reports and a Value Analysis that uses real-world metrics that demonstrate a consistent and powerful return on investment.


Is your Sales Effort Hampered by Clunky, Non-Targeted Catalogs that are Outdated Before They are Even Printed?
Catalog Builder has your Back!

Catalog Builder Benefits for Field Sales Reps

  • On demand, customer, season or event-specific product catalogs with hundreds of SKU's, created automatically, in seconds
  • Show your customer the exact products and data they want and need, formatted the way they want to see it.
  • Easily customized Catalog Builder templates make for a wide variety of Page Layouts as well as Branding and Messaging Strategies
  • Easy to use, simple to master, with little or no training
  • Frees up your valuable time for marketing and selling

Catalog Builder Benefits at the Corporate Level

  • Empowers your sales team and field force for more targeted selling, prospecting and business building
  • Just in Time fulfillment can drastically reduce printing costs
  • Assures highly professional brand messaging and content consistency, while simultaneously empowering your field force to create their own documents
  • Cloud-Integrated model allows for secure centralization and easy updating of all selling data, spec documents and resources
  • Provides a critical competitive advantage for with third party Broker Organizations and Resellers



Q. How Much Does Catalog Builder Cost?
As always, cost varies based on scope and complexity. The project cost is divided into two parts, a one-time development fee and a monthly user subscription fee. Both are likely much less than you would guess. Expect your investment to pay for itself very quickly in increased sales, productivity gains and more prolific and professional customer communications.

Q. What is included in the Monthly User Subscription Fee?
The monthly subscription fee includes a dedicated Catalog Builder account for each user and all necessary user support. At the project level, this fee includes the secure server slot, server space for your project resources, powerful security practices, redundant backup of all resources, trivial changes, updates to data and resources, and more. One fee covers everything, no nickel-diming here.

Q. How Long Does it Take to Implement?
Typically, it is about 8-12 weeks from handshake to Go Live. It can be faster when deadlines dictate.

Q. Do I Have to Sign a Contract?
We're flexible. The initial agreement typically includes a one year commitment. After that year, it is month-to-month and at your discretion.

Q. Can Catalog Builder Connect with My Existing Digital Asset Management (DAM) Tools
Of course, we have plenty of experience connecting to all types of cloud services. As long as there's an API, a Web Service or some connection method with reasonable documentation...we can seamlessly integrate it with Catalog Builder.

Q. We don't Have as Cloud Asset Repository...Can Catalog Builder Accept My Existing Product Database and Image Files?
Sure. Catalog Builder can import almost any kind of raw data. We can easily work with .JPG or .PNG images as well as data files in Excel, SQL, XML, CSV and many other popular formats. We can also integrate multiple and disparate databases if necessary.

Q. How Many Cover and Page Templates Can I Have in Catalog Builder?
As many as you like. Catalog Builder's Dynamic Document Engine offers virtually unlimited flexibility in terms of the design, theme, layout and type of catalogs and pages that it can create.

Q. How Much Training is Required for Users?
Incredibly, almost none at all. Catalog Builder is intuitive and user friendly, very easy to learn and master. Usually a one hour classroom session or webinar is plenty sufficient to bring users up to full speed.

Q. I know Catalog Builder can Export PDF files for Digital and Print Uses...Can Catalog Builder be used to Create e-Com Sitelets As Well?
You bet it can! For Catalog Builder, the only difference is in the type if template we deliver. It's as simple as load a list of SKU's, make a few clicks and Publish!







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