Sell Sheet Builder
Helps your dealers create their own customer-specific sell sheets in minutes.
My Company's Products
What is Sell Sheet Builder?
Sell Sheet Builder is a web-based tool for brands that sell through dealers. Your dealers sign in, pick products from your catalog, put their own name and prices on a company-approved template, and export a finished sell sheet in minutes. You stay in control of the brand, the catalog and the templates.
How a Dealer Uses It
Three steps, start to finish.
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1
Structure & Design
Name your sell sheet, lay out its pages and prices, and choose the banner, logos, colors and footer.
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2
Select Products
Search your catalog and add products. They fill the pages in the order you add them.
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3
Edit & Export
Click dashed text to edit it, click a photo to change it, drag a grip to move a product. Then preview and export.
Three Ways to Publish
Publish to PDF
Every page centered on US Letter paper. Each product's link stays clickable.
Publish to PowerPoint
An editable PowerPoint file with a slide for each page, built on your design.
Build Selling Website
The sell sheet as a page on the dealer's own website, with a link on each product.
What the Full Sell Sheet Builder Adds
The three steps are the core. In the full product, your dealers also get:
In the Full Sell Sheet Builder
- Your complete catalog, kept up to date automatically
- Dealers sign in from your own dealer website
- Saved sell sheets every dealer can copy, share and reuse
- Company-approved templates your dealers start from
- Custom products, coupons and QR codes
- Load products from a spreadsheet
- Cover pages and line lists for longer catalogs
- Email-ready versions and published selling pages
- Reports on what your dealers create and download
- Multi-country setups with local prices and languages
Who It's For
- Brands, wholesalers, co-ops and buying groups that sell through dealers.
- Your dealers, distributors, retailers or showrooms do the building. You set the catalog, the templates and the prices they can use.
- Catalogs from a few hundred products to many thousands.
- Dealer programs that already run a dealer portal or co-op marketing funds.
- Your own sales reps, too: the same tool makes a customer-specific sheet in a few minutes.
Where It's Been Used
For 12 years, the independent dealers of a national office-products wholesaler built their own branded, on-price flyers from the full catalog on our Sell Sheet Builder — PDF, PowerPoint, or email-ready HTML in minutes, with the wholesaler in full control of the brand. We've also built and run NAPA's field-sales systems for six years, including the portal NAPA and AAA use for their joint rebate reporting program since 2021, and both are used heavily. Ask and we'll show you either one.
See it with your own products
Rather than ask for a call, we build a partial demo from the products on your website. It only takes a few minutes to decide if it's a fit.
Request a demo built from your products →Frequently Asked Questions
Q. What does it cost?
Two parts: a one-time setup fee to load your catalog and build your templates, and a monthly subscription that covers hosting, support and updates. Tell us your catalog size and dealer count and we'll give you a figure.
Q. How long does it take to set up?
A demo from your website takes us an afternoon. A full setup with your catalog, your templates and dealer sign-in takes two to six weeks, depending on the catalog.
Q. Is there a contract?
The first agreement runs one year. After that it's month to month.
Q. Where do the products and pictures come from?
From you. We load your catalog and product images from a spreadsheet, a database, an established API or the product pages on your website, and keep it up to date.
Q. Who makes the templates?
We build them with you, to your brand standards. Dealers start from a company-approved template and change only what you allow. There's no limit on how many templates you have.
Q. How much training do dealers need?
Very little. There are three steps, and a guided tour walks a new user through them. We run a one-hour web session for your team at launch.
Q. What can a dealer export?
A print-ready PDF, an editable PowerPoint file, or a page for their own website. The full product also makes an email-ready version.
Q. Can we see it with our own products first?
Yes. Send us a note and we'll build a partial demo from the products on your website. It only takes a few minutes to decide if it's a fit.